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CASE STUDY 3

Audio Visual equipment Sales Training and Internet division Development


Industry: Audio Visual Equipment

Business Need: To sell a large inventory of outdated projectors that an outside sales dept was unable to sell because of updated new products and start internet division to sell projectors and video supplies.

Key Challenges

  • Entering a frustrated, stressed work environment
  • Find a new method of selling older inventory
  • Outside sales team and sales manager that felt threatened
  • Find the right phone sales people
  • Small budget for new division


Solution: Creation of new internet division

Results:
With Mr. Novak’s sales and management methods the entire inventory was sold and generated over $400,000.00 in 90 days. This inventory had been previously seen as almost a total loss by upper management.


 
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