In 1986, football coach Lou Holtz remembered a phrase on the desk of a friend and former coach, Gerry Faust, that he thought had motivational power. He wanted the phrase “Play Like a Champion Today” placed where all his players could see it. Wenger obliged, and painted a large gold sign with dark blue lettering to be hung at the exit of the stairway from the football locker room. Soon, a tradition developed. Before every game, each football player would tap the sign on the way to the field in hopes of gaining a little luck.

This is a great quote to remember every day, Sell like a champion today!